How to avoid greenwashing in your marketing

Hi, Kim!

In the past five years, demand for sustainable products has increased by 71%, and it has kept growing throughout the pandemic. But by trying to appeal to eco-conscious consumers, your marketing can slip into greenwashing territory.

Getting it right can make or break your reputation, so we’ve put together a guide to help you navigate eco-friendly marketing. Here’s what you will learn:

• What greenwashing is and what it looks like
• The legal and reputational risks of greenwashing
• What language to use and avoid
• Which certifications and labels are legitimate
• The best ways of communicating your efforts