#EmailsWeLove: Wow, I AM a hot dog!

We’re so used to seeing emojis in subject lines we didn’t even notice that this week’s #EmailsWeLove features three. But it’s not surprising, considering we’ve collected 8,839 emails displaying subject line emojis during the last week alone.

Sephora

Welcome to Sephora, Roger! 🎉

The copy snob in us thinks that words (esp. a provocative subject line) drive a great email, but this onboarding message from @Sephora shows how a gorgeous design, complemented by a fun, subtle, playful #Gif, can also do the heavy lifting

Recess

introducing: new everything

Sparkling water brand @takearecess pushes the envelope with its #Magritte-inspired design and cheeky copy announcing 3 new flavors — noting, for instance, that Black Cherry is a “manager at hot topic”! Check out the brand’s website, too.

Need more inspo? We've carefully curated hundreds of ecommerce campaigns and user journeys.

The Bouqs Company

Double Blooms Sale: Turn 🌺 into 🌺🌺

Anticipating last week’s National Friendship Day (July 30), online florist @TheBouqsCo used emojis imaginatively to announce its Double Blooms BOGO Sale. Their bouquets also feature irresistible names like Picnic, Gelato and In the Clouds.

Dog Tag Art

Breed-specific dog tags

Who says dog tags have to be dull? Not @DogTagArt, which makes fun breed-specific tags for retrievers, bulldogs, poodles, German shepherds, terriers — you name it. Your breed’s too obscure? They offer a custom design tag tool too. Excellent!

Kick-start campaign planning with our curated lists of the most popular holidays.

Monica + Andy

Back In Stock: Our Best-Selling Robe! 🎉

Notify folks that a best-selling product is “back in stock” and you pique instant interest! Baby clothes brand @monicaandandy_ did just that for its plush cotton robe for expecting moms — hinting *regular* moms might like one too. Of course!