Email Journeys

Why you’ll love the email journeys

• Understand the triggers involved based on onsite interaction
• Understand the number of emails within a typical journey in your industry
• Analyze wait times between email sends
• Save individual journey emails or the whole journey to personal or team lists to make team collaboration easier.

What’s an email journey?

An email journey is a series or sequence of emails. Brands typically trigger emails to send based on an action someone takes on their website including purchasing a product, viewing products, or adding products to their cart.

They’re typically automated and drive revenue for brands without much effort after setup. However, the initial build of a journey isn’t a walk in the park as you want to ensure you have the optimal cadence, email touches, and content.

Using MailCharts, you can easily collaborate with your team to track email journey data from the top e-commerce brands to help you plan more effective journeys.

Key features

Visualizing workflows

With MailCharts, you can visualize a brand’s journeys multiple ways. You can easily view all journey-specific emails in a thumbnail collection or in a timeline format. The timeline view allows you to see more in-depth details like the triggers or actions taken on-site and how the delay periods between emails.

Various email journey types

We track several journey types within the MailCharts app, including cart abandoner, browse abandoner, purchaser, email subscriber, and churn.

Save time and effort and keep your team members in the loop! Share the journeys you like to custom team lists and add team members to the list so they can add their own journeys or comments on those already in the group. Want to share a journey with someone outside your team like a client or team member from another department? Click the share icon to send them a public link.