The State of SMS Marketing in 2023 report is live! Read insights from 1,218 consumers around the world to learn what subscribers really want from an SMS experience.

Compare your email program

Go beyond averages to see how you stack up against top competitors.

Why you’ll love our compare and benchmark features

  • Analyze key email metrics against other brands and groups
  • See how your brand’s performance compares historically
  • Benchmark your brand against the MailCharts Index
  • Use team lists to create custom datasets for even more relevant benchmarking

See how you stack up

With our brand and group overviews, you’ll get quick access to benchmarks of key data points, like email volume and average promotion rate. With our group overviews, view the top performing brands in each group.

Easily compare brands and dates with our reports. See how brands compare against each other and analyze how brands have historically performed.

Collaborate with your team to create custom groups of brands on your watchlist – competitor, peer brands, email innovators, and more – and get the same in-depth benchmarking data as in MailCharts’ curated groups.

Get your test on

Create A/B tests based on other companies’ strategies: adjust your send times, day of week, and promotional cadence.

Have the upper hand

Come prepared to your next planning meeting by understanding exactly how your email marketing tactics, including discounting strategy, compares to key competitors.

Inbox-ready

Should you be sending more emails? Fewer emails? Get a sense of the sending behavior for other companies in your space.

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