Browse ecommerce brands organized by industry groups.

What are industry groups?

MailCharts has grouped over 2,500+ ecommerce brands in the MailCharts Index together to help you gain insight into information and trends in popular industries and keep tabs on the brands that matter most.

We’ve curated over 80 industry groups to include brands that reflect popular categories of ecommerce companies like apparel, footwear, home goods and more —you can see the full list above. Each of these curated groups features data and insights and represents trends in relevant industries.

Whether you’re looking for a group’s email sending behavior or an overview of its promotional timeline or email content, our industry groups give you an in-depth understanding of activity and trends within the group’s brands.

Unleash MailCharts by creating your own groups

Create your own groups using brands from the MailCharts Index!

Check out the industry groups we set up and monitor as your starting point. Then define your own group criteria and use the MailChart brands search function to find the ecommerce brands you want to include.

Just a click or two adds the brand to your group. A MailCharts Pro account allows you to:

• Create unlimited custom groups
• Search and add unlimited companies to groups
• Track competition, peers, and any other subset of companies

How can MailCharts groups help you?

Groups help you stay on top of trends in your industry. Our curated industry groups help you analyze data at a deeper level with trends and comparative benchmarks across multiple ecommerce email brands.

Discover and track new ecommerce brands (niche, D2C, startups, etc.) for inspiration and comparison. We constantly add, re-evaluate and update the brands in our groups so they stay current.

Get insider information about the breadth and depth of your ecommerce email peers and competitors. Rely on data, not guesswork, to make decisions about your email and marketing strategies.

• Analyze data at a deeper level with trends and comparative benchmarks across multiple companies
• Gain knowledge on the breadth and depth of your competitors and peers
• Discover and track new companies (niche, startups, etc.) for inspiration and comparison
• Make informed decisions about your email and marketing strategies

How do we curate brands for industry groups?

We monitor the ecommerce world for brands that are doing something interesting, outstanding or innovative with email marketing and include them in our groups.

Our search criteria for curated groups:

For starters, we source top-ranking brands on established ecommerce lists. Here are a few examples:

• Internet Retailer Top 1000
• Interactive Advertising Bureau 250
• 2PM

We’re constantly finding brands through research, discovery, and customer suggestions. We look for brands that are popular, trending, high-growth, or established – or a combination of these criteria.

When you see a brand in the MailCharts Index, you know it meets these criteria:

• Hand-selected for inclusion
• Focused on retail/ecommerce (B2C and DTC)
• Has a robust and active email marketing program
• Is classified into one of over 80 industry groups covering categories such as Apparel, Footwear, and Travel & Tourism

You won’t find every brand in the Index. But you’ll find the top brands and data you can use right away for your most effective campaign planning and execution. And if you don’t find the exact brands you’re looking for in the Index, you can look to similar brands for data, insights and email creative for competitive research.

And we’ve been at this a while—since 2013! This means we have monitored the most-tracked brands by our users over the years and included them in our curated groups. This includes market-leading, established, popular brands along with DTC, subscription commerce, specialty, and gender-specific brands.

And finally, the amount of data matters a lot. MailCharts is most powerful when you can compare brands side-by-side, but also year-over-year. Brands we select for industry groups usually have two years or more of campaign data.