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Blue Nile email marketing overview
Data since
2013
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Blue Nile email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 4.18
- vs. Last Year 4%
- vs. MailCharts Index 109%
View Sending behavior trends
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How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 50%
- vs. Last Year -9%
- vs. MailCharts Index 28%
View promotional trends
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How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 47 characters
- MailCharts Index 34 characters
View popular subject line terms
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What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
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We detected Blue Nile is using Click Dimensions.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Blue Nile ecommerce lifecycle campaigns and user journeys
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Welcome series
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Cart abandonment
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Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Blue Nile’s marketing strategy to help you build and optimize your email sequences and user journeys.
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