Amazon email marketing overview
Data since
2013
Latest emails from Amazon
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Amazon email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 2.92
- vs. Last Year -27%
- vs. MailCharts Index 46%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 32%
- vs. Last Year -58%
- vs. MailCharts Index -18%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 37 characters
- MailCharts Index 34 characters
View popular subject line terms
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected Amazon is using Pardot.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Amazon ecommerce lifecycle campaigns and user journeys
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Welcome series
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Cart abandonment
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Purchaser
Start date: 20 Nov 2015
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Amazon’s marketing strategy to help you build and optimize your email sequences and user journeys.
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