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AT&T email marketing overview
Data since
2013
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AT&T email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.52
- vs. Last Year 52%
- vs. MailCharts Index -49%
View Sending behavior trends
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 36%
- vs. Last Year No Change
- vs. MailCharts Index 6%
View promotional trends
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How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 46 characters
- MailCharts Index 34 characters
View popular subject line terms
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What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
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We detected AT&T is using Responsys.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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AT&T ecommerce lifecycle campaigns and user journeys
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Welcome series
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Cart abandonment
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Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on AT&T’s marketing strategy to help you build and optimize your email sequences and user journeys.
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