The State of SMS Marketing in 2023 report is live! Read insights from 1,218 consumers around the world to learn what subscribers really want from an SMS experience.

MailCharts Index

Serta email marketing overview

Total Emails

414

Total Journeys

1

Industries

Home, Bedding / Mattresses

Latest emails from Serta

Unlock more when you sign up

View Serta’s full brand overview with a MailCharts account.

Sign up for free
Options

Serta email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 1.52
  • vs. Last Year 52%
  • vs. MailCharts Index -24%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 85%
  • vs. Last Year -2%
  • vs. MailCharts Index 118%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 32 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Serta ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Serta’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Serta and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Serta and thousands of other brands

Sign up for free

Email marketers also search for:

furniture today
  • 3,538 emails received
Mattress Firm
  • USA
  • 1,189 emails received
Slumberland Furniture
  • USA
  • 704 emails received
Tempur-Pedic
  • USA
  • 422 emails received